AEM Content Author

Responsibilities

We are seeking a detail-oriented, data driven Adobe Experience Manager (AEM) content author to join our team. As an AEM Content Author, you will work within Adobe Experience Manager to create pages in our component-based design system and will play a crucial role in managing and optimizing digital content within the platform. The ideal candidate will have a strong background in digital content creation, a deep understanding of AEM, and excellent communication skills.
 

Responsibilities:

• • Responsible for creating, editing and publishing web content using the Adobe Experience Manager content management system. This includes edits to existing pages and building new pages.
• • Ensure pages are built with accuracy, consistency and adherence to brand and website guidelines.
• • Optimize website content for search engine visibility, usability, accessibility and user experience.
• • Collaborate with cross-functional teams to gather content requests and implement them on the website.
• • Manage, organize, and optimize digital assets for optimal accessibility and performance.
• • Conduct thorough quality checks including proofreading, functionality testing, cross-browser compatibility testing on all content and pages to ensure accuracy, consistency, and adherence to brand guidelines.
• • Troubleshoot and resolve any content-related issues within the AEM platform.
• • Collaborate with digital designers on UX/UI for guidance on new page layouts and implement UX/UI recommendations.
• • Ensure a seamless user experience by organizing and structuring content in a user-friendly manner. Implement intuitive navigation, clear calls-to-action, and responsive design principles to optimize user engagement.
• • Adhere to content governance policies, standards, and best practices. Maintain a consistent content structure, naming conventions, and metadata tagging to facilitate content discoverability and management.
• • Apply SEO best practices including metadata and relevant keywords to improve organic rankings.
• • Monitor and analyze content performance and optimize using Adobe Analytics and in partnership with data and analytics team members. Leverage data-driven insights to optimize content strategies and improve user experience.
• • Provide occasional support and training to team members on AEM content authoring processes.

Qualifications

Essential skills & Knowledge

• Demonstrated proficiency in Adobe Experience Manager and extensive knowledge of building pages and optimizing content within component-based systems.
• Ability to uphold brand and website standards.
• Proven experience as an AEM Content Author or similar role.
• Ability to apply WCAG 2.1 AA standards to the content authoring process.
• Understanding of how to apply SEO best practices to the authoring role.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
• Highly entrepreneurial with the ability to prioritize work effectively and manage multiple initiatives at once.
• Excellent written and verbal communication skills with an eye for detail.

Software Proficiency:

• Adobe Experience Manager. Certifications in AEM are a plus.
• Adobe analytics is a plus
• Figma
• Asana experience is a plus
• Microsoft Office Suite

Qualifications:

• Education: Bachelor’s degree marketing, communications, or a related field
• Experience: Minimum of 3-5 years of AEM authoring experience
• Agency experience IS A MUST 
• Fluency in English is required.